Tai Lopez Review: Social Media Marketing Agency Scam
Tai Lopez Review: Social Media Marketing Agency Scam
Tai Lopez is well-known for his courses on how to turn your life around and his social media program. He has become the top social influencer and has connected with many entrepreneurs through Instagram and many other social media outlets.
I am sure you have come across his infamous “here in my garage” YouTube ad where he talks about how to achieve health, love, happiness and wealth. He shows off his lavish lifestyle through all social media platforms which have gained him a huge following. His other program offerings include an Accelerator Program for Business Mastery and Real Estate Investor Program.
If you’re like me, you would question whether this man is actually legit or not. I decided to do some digging to find out what Tai Lopez is really about and whether his Social Media Marketing Program is a scam. Continue reading, you’ll want to know.
Who is Tai Lopez?
Tai Lopez is a college dropout who had a complicated life growing up. Before his “success”, he was a broke man sleeping on his mom’s couch. Tai switched his life around and has made big money from several of the businesses he had created. Most of these businesses are merely courses where he teaches his students “valuable” information that will help make them profits. Don’t let someone’s wealth fool you into paying for information that you can attain for free on the internet.
Today, Tai is considered to be an influential online guru and entrepreneur. Tai’s internet sensation had a lot to do with his lavish lifestyle and showing off his wealth to his massive social media following. He has created many backup options to pull him through if either one of his businesses fails. His lavish lifestyle has convinced thousands of people that if they follow and pay for his courses, that they can also achieve that same lifestyle, this is not necessarily true.
Although his net worth and success in his investment and businesses are quite credible, many people, including myself, are hesitant about Tai Lopez. The fact that he started his business in 2015 brings up many questions on how he was able to get wealthy and successful in such a short amount of time. This is a main reason that make people wonder how legit this man really is.
What is the Social Media Marketing Agency Program?
Tai Lopez Social Media Marketing Agency Program is an online course that promises to teach individuals how to start their own marketing agency with social media. Red flag number one, courses should never promise something unless it is 100% guaranteed.
The program is organized into 4 main modules:
Month 1 – Business Set-Up
Month 2 – Mastering Social Media Marketing
Month 3 – Acquiring Clients
Month 4 – Automating, Servicing & Building Your Team
The program includes dozens of bonus lessons, archived monthly live calls, and an active Facebook group for students. This program is a very smart way to get the younger generation to buy into it. The correct term for this program should be “Digital Marketing Program”. There is no such thing as a Social Media Marketing agency. There are Digital Marketing agencies where social media is an aspect.
This is how Tai Lopez managed to get the younger generations to buy into “social media agency”. He knew the term digital marketing would scare off many people as it seems so broad and intimidating. By marketing it as a “social media marketing agency”, it allowed many people (especially younger people) to buy into this program. This program basically just teaches its students how to use social media and manage your business on it. Younger generations have managed to make a brand on social media without needing to buy into this program.
What Will You Get Out of The Course?
One thing he emphasizes is how you will be able to travel the world while making millions. That is the dream we all have and definitely an offer that many of us would not like to pass up. Many other entrepreneurs like Tai, put the same illusion into people’s heads. Here are a few things Tai guarantees you will get out of taking this course:
• How to get your first $1,000 a month client within 4 months (some may reach this milestone sooner)
• The right and best way to use free videos to help any small business
• How to automate your social media marketing agency to make more money
• How to setup the new business, this also goes for those who have never had a business before
• How to set up multiple types of packages for your clients to offer them premium services
• How to choose a company name, purchase a domain and setup a website to attract new clients
• The best tools to use for social media marketing
• What to name your social media business (never use your own name)
• How to setup email marketing funnels for small businesses
• How to speak to business owners and use the language they respond to
• How to find clients and convince them to pay you
• Best tools to track your social media marketing
Much of the information that is being taught in this course has been said to be very “basic”. Many of my sources have said that the information provided to them in the course could have been found for free online if you google it and do your research. In regards to email marketing there are several FREE email marketing resources that can be used to help someone start their business such as Mailchimp. I would suggest to look into other free and cheaper alternatives rather than spending money on learning information that can be found elsewhere.
67 Steps: This program consist of 67 videos that highlight 67 steps on how to turn your life around. You get:
• Video archive vault: access to over 100 hours of Tai Lopez videos
• VIP Membership to his twice-a-month live coaching calls
• Direct access to Tai so you can ask questions
• Bonus audios and videos: book-of-the-Day summarized for you
• Bonus content: investment secrets, speed reading, app list, and access to private the Facebook group
• There is a 60-day money-back guarantee, full refund, no questions asked. It costs $67 per month
This to me seems more of a motivator course. If you really need to get more motivation to start your business and start investing then maybe you should try it. However, I can guarantee that there are PLENTY of FREE Youtube videos or even Instagram posts that you can find that can provide you with tips, motivational videos, and you can even connect with other users that are also interested in pursuing this in the comment sections of the videos and posts.
The Accelerator: This program is much more exclusive. He offers you a one-on-one call with one of the top consultants from the Tai Lopez group. You will learn 3 levels which are mini versions of 67 lessons:
1) Money – learn how finances work, how to manage them and how to achieve financial freedom
2) Entrepreneur – how to build a business
3) Persuasion – learn about influence and sales
This program is extremely limited. Only 300 people at a time can access it and cost $997 to apply.
The Inner Circle: You will get a one-on-one call with one of Tai’s top consultants to help you focus on your goals and plan a course of action for success. This program will set you back $3500 but there is a money-back guarantee after 30 days.
This man seems to have a lot of knowledge who will make you think about life in a different perspective. His talks about the importance of success, recognizing your weaknesses, and giving back to your community are all great topics to share with his huge following.
He is also very smart in the way he markets himself to his followers. He knows how to sell things and make money off of people.
Tai Lopez business model and behavior is not on my list to try or even recommend to try. Although I have no problem with people showing off their wealth on social media, Tai Lopez reasonings for doing this makes no sense. This seems to be going against the teaching and principles he talks about in many of his videos. There are flaws in his business model. This get rich in a quick way has existed for a long time and usually ends up being a scam. Through his social media, he shows off his wealth in order to influence followers to try out his courses. He shows users what they “can have”. However, the only thing they are doing is providing Tai Lopez with more money and giving them cheap information.
He markets his Social Media Marketing program as if people would actually make large amount of money as he promised. Learning how to manage a social media business account is very easy. Watch a Youtube video or read an article, it’ll show you step by step how to do it. Also remember, there is social media is a form of digital marketing. It is not the whole component to having a digital marketing agency.
My Honest Review of Tai Lopez Social Media Marketing Program
Tai Lopez markets his Social Media Marketing Program pretty well and I give him props for that. Businesses want to increase their sales and gain new customers from social media. Although, Tai Lopez focuses mainly on how you can get businesses to pay you, but you would have to do more than just post ads and good captions if you would like to make the big bucks. Providing great service to your clients and giving them excellent results should be more important than getting as many clients as you can. Since this program only focuses on short term, businesses are likely to suffer large losses in the long run.
Overall, I think his Social Media Marketing Program is a good way to learn how to start your own social media agency and get the ball rolling. It would be a good way to start your own social media agency if a so-called social media agency existed.
HOWEVER, the information taught in this program can be found for free and a lot cheaper if you do the research. I have talked to many people who have tried this program out, and although they did learn some information, a lot of the information they were taught was very generic. I suggest watching free YouTube videos or even purchasing books that can provide you with the same information for a lot less. I don’t think this program offers all that it promises, because it has assumed that users that try this out is guaranteed to make a profit within a certain amount of time.
Therefore, I would give Tai Lopez a score of a C-. He is definitely a smart man who you can learn a lot from in regards to marketing himself and making money from people who don’t have much experience in the industry to know that social media marketing agencies don’t exist. Don’t let him trick you, just google how to start a DIGITAL MARKETING AGENCY.
See below for some of the reviews I have done for some other popular entrepreneurs who are also selling a course:
Justin Rath: My Honest Review Of Justin Rath And The Investor Academy (A)
Grant Cardone: Cardone University (A-)
Dean Graziosi: Underground Millionaires Mastermind (B-)
Alex Becker: The Shopify Scam (C+)
Nikk Legend: The Trade Academy Deception (C+)
Sam Ovens: Consulting Guru or Scam Artist? (C+)
Billy Gene: The GENEIUS AD-vantage (C)